Business Studies

VISION: “BUSINESS BUILDS BRILLIANCE”

Our vision is to equip students with the skill-set required for working life and the wider community. By establishing high expectations, providing a supportive environment which encourages both collaboration and leadership, we will “Equip tomorrow’s entrepreneurs today.”

Business and Enterprise seeks to develop confident, responsible and organised individuals who have the ability to innovate and be creative.

Business is one of the options available to students in Year 10 and 11. Students complete the Cambridge National in Enterprise and Marketing Level 1/2 Certificate. The course gives students the practical skills and applied knowledge they’ll need in business. Practical elements build on theoretical knowledge so that students can put their learning into practice in a work-related context while also developing valuable transferable skills. They are encouraged to take responsibility for their own learning and to develop skills that are essential for the modern-day workplace. These include team working, working from a prescribed brief, working to deadlines, presenting information effectively and accurately completing administrative tasks and processes.

Year 10

Exam Board: Edexcel

This course meets Pearson’s World Class Qualification Principles; it is demanding, rigorous, inclusive and empowering.

The course consists of two key themes, taught across Year 10 and Year 11.

Theme 1 – Investigating small businesses
Students explore the world of small businesses through the lens of an entrepreneur, learning how entrepreneurs spot and develop a business idea into a successful business.  The course also gives students the skills used by businesses to manage their money, which is equally transferable to managing their own personal finances in the future.

Enterprise and Entrepreneurship

1.1 Spotting a business opportunity

1.2 Putting a business idea into practice

1.3 Making the business effective

1.4 Understanding external influences

Theme 2 – Building a business

In the second half of the course students investigate business growth and how businesses develop beyond the start-up phase.  Students learn about key business concepts, issues, and decisions a business needs to make. Students also learn about meeting customer needs, making marketing, operational, financial and human resourcing decisions and exploring the impact of the wider world on businesses as they grow.

2.1 Growing the business

2.2 Making marketing decisions

2.3 Making operational decisions

2.4 Making financial decisions

2.5 Making human resource decisions

How you will be assessed

Your assessment will consist of two separate written exams.  Paper 1 covers Theme 1, and Paper 2 covers Theme 2. Each paper is worth 50% of the qualification final mark.

Year 11

Exam board: OCR

Vocational business will introduce students to the world of enterprise and marketing to acquire the relevant business skills needed for the business industry.  It has been developed to enthuse and inspire learners about a career in business and enterprise.  The qualification will appeal to learners who wish to either set up their own business, move into employment or progress onto further study.

How the course is assessed?

It is the equivalent of a GCSE and students will complete all 3 units below:

Unit 1: Enterprise and Marketing Concepts – 50% exam

You will develop essential knowledge and understanding of enterprise and marketing concepts.  You will understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business.  This unit is assessed as an external exam which is set and marked by OCR.

Unit 2: Design a Business Proposal – 25% internal assessment (coursework)

You will develop the skills to design a business proposal to meet a specific business challenge.  You will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal.

Unit 3: Market and Pitch a Business Proposal – 25% internal assessment (coursework)

You will develop the skills to create a brand identity and promotional plan for your specific business product proposal developed in the second topic.  You will develop pitching skills in order to pitch your business proposal to an external audience.  Finally, you will review your pitching skills and business proposal using your learning, self-assessment and feedback gathered.

Years 12 & 13

BTEC Level 3 Business – Extended Certificate – 1 ‘A’ Level

Why study Business?

Transferable skills. If you don’t decide to go into business management or accounting rest assured the skills gained will be welcomed by any higher education institution or employer including: Understanding how an organisation operates, communication, decision making, numeracy and presenting – just to name a few.

Entry Requirements:

Five 9-4 grades at GCSE

Course Structure (Equivalent to one A Level) Consists of Unit 1, Unit 2, Unit 3 and Unit 8.

Unit 1: Exploring Business – Internally assessed course work:

  • Explore the features of different businesses and analyse what makes them successful
  • Investigate how businesses are organised
  • Examine the environment in which businesses operate
  • Examine business markets
  • Investigate the role and contribution of innovation and enterprise to business success

Assessed by written reports and a presentation – internally marked and externally verified

Results – Pass, Merit & Distinction

All Pass criteria need to be met before an overall Pass mark can be given

Value – 25% of the final grading

Unit 2: Developing a Marketing Campaign – Externally assessed controlled assessment

  • Understand how a marketing campaign is developed
  • Examine the marketing aims and objectives for existing products/services
  • Use market research data and other information to make recommendations about the type of marketing campaign that a business should undertake
  • Assessment – under supervised conditions
  • Pre-released material issued two weeks in advance of the assessment period
  • Students use researched material during the supervised period (3 hours). Available twice a year in January and May/June
  • Assessment marked externally
  • Value – 25% of the final grading

Unit 3: Personal and Business Finance – Externally assessed exam

  • Personal finance involves the understanding of why money is important and how managing your money can help prevent future financial difficulties
  • The business finance aspects of the unit introduce you to accounting terminology, the purpose and importance of business accounts and the different sources of finance available to businesses.

This unit is assessed by a written examination set and marked by Pearson. The examination is two hours in length.

The assessment availability is twice a year in January and May/June

Value – 33.33% of the final grading

Unit 8: Recruitment and Selection – Internally assessed course work

  • Learning aim A: Examine how effective recruitment and selection contribute to business success
  • Learning aim B: Undertake a recruitment activity to demonstrate the processes leading to a successful job offer
  • Learning aim C: Reflect on the recruitment and selection process and your individual performance

Assessed by written reports – internally marked, externally verified

All Pass criteria need to be met before an overall Pass mark can be given

Value – 16.66% of the final grading

Please contact us at businessenquiries@foxford.coventry.sch.uk if you should need to speak to the Faculty Leader or to get a message to your child’s Business Studies teacher.